Founded in 2026 by Erin Backman, Coven Beauty Collective was born from a deep belief that hair is sacred. It’s a crown that holds our power, our intentions, and our personal magic.

As a hearth witch, Erin understands that true transformation happens when we honor both the craft and the ritual. She brought her passion for the mystical art of hair to the heart of Midtown Sacramento, creating a sanctuary where technical skill meets spiritual intention.

At Coven Beauty Collective, we believe every cut is a ceremony, every color is an incantation, and every client leaves not just with beautiful hair, but with renewed energy and confidence. Our salon is a place where the ancient wisdom of beauty rituals meets modern hair artistry.

Our vision is simple: to create a space where people could experience the magic that happens when skilled hands work with sacred intention. Whether you're seeking subtle enchantment or dramatic transformation, our coven welcomes you to discover the power that lives within your hair.

Step into our circle, and let us help you manifest the hair of your dreams.